Michael Jordan’s son should stop the Air-ogance, shut up and play ball

11/05/2009 8:39 am 4 comments

Marcus Jordan, a hoopster at the University of Central Florida and the son of NBA Hall of Famer Michael Jordan, has decided to take a stand.

No, he hasn’t weighed in on healthcare reform. Sorry, Marcus has not decided as to who he will endorse for the U.S. Senate seat in Florida. And he has not stepped up and demanded that NCAA athletes be paid.

Big and bad Marcus has made it clear that he doesn’t care if the university he chose to enroll in receives $3 million annually from adidas. He will wear Nikes, whether they like it or not.

As a result, adidas has cancelled their contract with the school.

Nike previously said they have no contract-in-waiting for Central Florida, but surely Marcus Jordan wouldn’t have made such a demand unless daddy called Phil Knight and said, “Hook up my son’s school.”

If Central Florida does not have a deal with Nike, or Daddy Jordan hasn’t promised to write a multi-million dollar check to the school, they are stupid as hell.

I don’t care if he is the son of an NBA Hall of Famer, Jordan knew the school wore adidas, and if it was all about wearing Nikes, he should have chosen another school.

Various reports suggest the school told him he could wear whatever he wants. If that was the case, they are dumb and dumber, and should be bounced.

Athletic budgets are shrinking nationwide, and none of the other students at the university have such a famous father. They don’t get free Nike gear on a whim. He can get whatever he wants, and now this freshman is acting like a spoiled brat by making his demands.

Central Florida should have made it clear that this is about a team.

Now hear is what is even more stupid. Marcus refuses to wear adidas shoes, but he was photographed by the Orlando Sentinel wearing adidas ankle braces in a game! So did Marcus tell UCF he would only wear Hanes underwear (his dad endorses the brand)? Does the school drink Powerade, and if so, did he tell them, “Sorry. I only do Gatorade?”

Folks, this is stupid. This isn’t Mars Blackmon screaming, “It must be the shoes!”

No, in this case, it’s the ego. And it’s being exhibited by an 18-year-old kid who hasn’t proven a damn thing other than he’s the son of a Hall of Famer and famous pitchman.

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  • Alex

    Roland, This is a situation where you as a national media person has gotten hold to a portion of the story & telling it as fact. What you forgot to include in your story is that both UCF & the reps from Adidas agreed that he could wear his dad’s shoes prior to him agreeing to come to there. Then as the basketball season started to approach, Adidas pulled a switch on Marcus & said no. The school & his team mates are supporting him. Stories like this are trying to make him look like the bad guy in this situation and he’s definitely not. As much as I respect you as a journalist, please investigate a little more. Come here & find out what’s really happening.

  • Dwayne

    This is a case of arrogance but you’ve pointed out the wrong party! I’m sure that Marcus only went to UCF because he was going to be allowed to wear his FAMILY shoe. In my opinion this was Adidas making a power play to force one of it’s main competitors child into taking photos opts in their shoe. Because I guarantee you that Adidas didn’t give UCF that new contract because they were able to sign Marcus to UCF. I bet it has more to do with the football team’s success.

    And there’s precidence of Adidas relenting and letting an athlete wear Nike when it was better for business! Because when this type of coverage happened the last time it was because an athlete didn’t want to wear Adidas because of injuries to his knees while wearing Adidas! That time they were “gracious” enough to let the athlete wear what he wanted to wear to make him feel comfortable without penalizing the school.

    http://sports.espn.go.com/ncb/news/story?id=2199043

    So what’s the difference this time? We know that Adidas recognizes the obvious conflict of interest in the young Jordan wearing a shoe that competes against his FAMILY shoe. But they chose to flex their muscle againt the lowly UCF school that they JUST grace with full endorsement privileges. Do you think they woud’ve done that to Notre Dame if Jordan and the team would’ve made the same decision regarding his abilty to wear his FAMILY shoe? I doubt it!!!

  • SHOT-B

    HE AIN’T GOT NO GAME NO WAYS!!!!!!!!!!!

  • Alex

    The local news just said that UCF has received no official word from Adidas that they would be dropping the contract. The football coach says they are wearing the same shoes for their game against Texas. There’s a whole lot of talking but no one is reporting the facts.

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