TJMS: Steve Stoute On Hip Hop, The Tanning Of America And The New Economy

| TJMS: Steve Stoute On Hip Hop, The Tanning Of America And The New Economy |
Roland Martin talks with Steve Stoute about his new book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.
Stoute explains how the Hip-Hop culture has played a major role in developing a new economy, driving sales for various products and how Hip-Hop artists have become some of the leading marketers in the country.
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