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TJMS: Steve Stoute On Hip Hop, The Tanning Of America And The New Economy

09/08/2011 1:17 pm 0 comments

TJMS: Steve Stoute On Hip Hop, The Tanning Of America And The New Economy

Roland Martin talks with Steve Stoute about his new book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.

Stoute explains how the Hip-Hop culture has played a major role in developing a new economy, driving sales for various products and how Hip-Hop artists have become some of the leading marketers in the country.

For more information about The Tanning Of America visit The Tanning of America.

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